Great to see your first Q meeting track. 🙂
Enriching words as always.
Sebastian
5 years ago
Appreciate the kind words and it sure is great to have you on the team!
As you mentioned, we worked together long before you joined the team, which gives you a unique perspective on our business–you were once a prospect on our sales funnel.
Could you share with us briefly how you perceived marketgoo back then, as an outsider and a potential partner?
Antonio Rull
5 years ago
Congrats on your first Q recording track. Love to know you are getting to know SEO better; let me advice you to inform about backlighting for the next recording ;P
Getting serious, as I’ve also asked Sebas, are we consider different companies or scenarios in the WP area beyond hosting providers?
From Vaughn: it’s inevitable, we have to consider different companies or scenarios. For example, we’re talking to people in other arenas, that serve WP. We’ve had a call with GoDaddy Pro which acquired ManagedWP.
Wences
5 years ago
You are making us to progress a lot as a company!. We are only starting this, congratulations on this first Q at marketgoo.
marketgoo wants to compete in a world-facing industry and competitive SaaS ecosystem; Based on your international and first-level corporate experience, what do you think are our main strengths and weaknesses as an organization in order to scale up?
From Vaughn: We’ve got an established biz and products that already bring value to the market. We’ve got a capable team, we’re already international, have great Partners and good cashflow. We’ve already got some of the key ingredients. We need to identify the right kinds of opportunities, that have growth potential. We need to pick the right kind of partnerships who already fill a functional role in the context of SEO. We need to have a multichannel acquisition model for us to scale.Timing is very important. We have to become masters of retention and monetisation. Our limitations are self imposed… Read more »
Admin
Larissa Murillo
5 years ago
I know you’ve iterated on the way we can address prospects’ pain points and how we frame the marketgoo opportunity for them, especially those in the ‘considering marketgoo’ stage. Could you share insights on the specific messaging that you find has resonated the most with Prospects in the earliest stages (those in the ‘discovering marketgoo’ stage)?
Because we’re dealing with Partners, it’s not about KW selection or search intent. Their real pain points are acqisition, retention and monetisation. What’s really resonated is talking about the ROI and true business value we bring to the table.
We have models and forecasts, but they’re ultimately interested in increasing LTV and ARPU. The conversations have really been focused in and around the commercial aspects.
Edge
5 years ago
Congratulations Vaughn!
I am curious to know if we consider tech trends a priority (Specifically bigger SEO players and direct competition) in looking for new partnerships and acquisitions.
Which markets/regions are we looking at right now?
Also, do you see if in the future cross branded collaborations work more for us or we are more focused with offering white-label for now?
Ex. Wix + Google (Not exactly similar to us but just to give a perspective on how I am imagining it)
The trend is our friend!! We have to be aware of everything that is happening around us. Looking at other people, taking the market pulse, always talking to people to find out their challenges.
Right now we’re focused on the anglo market, but beyond that there are plenty of opportunities for sure.
Cross-branded collabs are conversations that are already happening, for example getting into the Wix tool’s KB. They might not be the most obvious, white label opportunities.
Great to see your first Q meeting track. 🙂
Enriching words as always.
Appreciate the kind words and it sure is great to have you on the team!
As you mentioned, we worked together long before you joined the team, which gives you a unique perspective on our business–you were once a prospect on our sales funnel.
Could you share with us briefly how you perceived marketgoo back then, as an outsider and a potential partner?
Congrats on your first Q recording track. Love to know you are getting to know SEO better; let me advice you to inform about backlighting for the next recording ;P
Getting serious, as I’ve also asked Sebas, are we consider different companies or scenarios in the WP area beyond hosting providers?
Thanks!
From Vaughn: it’s inevitable, we have to consider different companies or scenarios. For example, we’re talking to people in other arenas, that serve WP. We’ve had a call with GoDaddy Pro which acquired ManagedWP.
You are making us to progress a lot as a company!. We are only starting this, congratulations on this first Q at marketgoo.
marketgoo wants to compete in a world-facing industry and competitive SaaS ecosystem; Based on your international and first-level corporate experience, what do you think are our main strengths and weaknesses as an organization in order to scale up?
From Vaughn: We’ve got an established biz and products that already bring value to the market. We’ve got a capable team, we’re already international, have great Partners and good cashflow. We’ve already got some of the key ingredients. We need to identify the right kinds of opportunities, that have growth potential. We need to pick the right kind of partnerships who already fill a functional role in the context of SEO. We need to have a multichannel acquisition model for us to scale.Timing is very important. We have to become masters of retention and monetisation. Our limitations are self imposed… Read more »
I know you’ve iterated on the way we can address prospects’ pain points and how we frame the marketgoo opportunity for them, especially those in the ‘considering marketgoo’ stage. Could you share insights on the specific messaging that you find has resonated the most with Prospects in the earliest stages (those in the ‘discovering marketgoo’ stage)?
From Vaughn:
Because we’re dealing with Partners, it’s not about KW selection or search intent. Their real pain points are acqisition, retention and monetisation. What’s really resonated is talking about the ROI and true business value we bring to the table.
We have models and forecasts, but they’re ultimately interested in increasing LTV and ARPU. The conversations have really been focused in and around the commercial aspects.
Congratulations Vaughn!
I am curious to know if we consider tech trends a priority (Specifically bigger SEO players and direct competition) in looking for new partnerships and acquisitions.
Which markets/regions are we looking at right now?
Also, do you see if in the future cross branded collaborations work more for us or we are more focused with offering white-label for now?
Ex. Wix + Google (Not exactly similar to us but just to give a perspective on how I am imagining it)
Thanks!
The trend is our friend!! We have to be aware of everything that is happening around us. Looking at other people, taking the market pulse, always talking to people to find out their challenges.
Right now we’re focused on the anglo market, but beyond that there are plenty of opportunities for sure.
Cross-branded collabs are conversations that are already happening, for example getting into the Wix tool’s KB. They might not be the most obvious, white label opportunities.