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At the end of a 90-Day period, we get to evaluate results, i.e., what worked and what didn’t work. Then we use what we’ve learned to set new Rocks for the next 90 days. We take the lessons we learned and move forward. Listen to Yaye’s talk on looking back at what we accomplished and why, and where we are going next.
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Thanks Y for the presentation, really useful!
Th thing I’m missing in the Q4 goals:
From Yaye:
We have lack of control in important areas, but yes, a bet is on new business and new partners in WP.
The new Rock that we have for this Q that is to define the Partner pricing model, which will change the low performance we have in some Partners, and this can be used to improve our organic.
Expansion is definitely something that we need to improve. For example we have lunched Tier0 in one.com which is considered Expansion, and this Q we are working on having really good customer metrics to share best practises with the Partners.
I know you sometimes complain about your own English, but you’ll have to stop doing that because you are presenting and speaking with no real issues at all here! (puts a bit of pressure on me and my Spanish :P)
Q: Having you take the role of CRO has been a great outcome of the V/TO. Could you give a short summary of how you see this change, and how you envision the CRO role continuing to evolve?
From Yaye:
This role is not only analysing the new Partner integrations or biz cases, this role should be analysing new business opportunities. Not only in the field of other solutions outside SEO. Even in the SEO field, the launch of WP is going to give us space where the CRO must analyse how it will impact our revenue, and even for instance if we decide to launch our product in Direct.
Good job, Yaye.
Do you have something in mind to improve metrics? I mean, using some new service/software? dedicating more time/resources in data mining?
Thanks!